The aim with this brief was to capture the vibrant tradition that has become Sydney’s annual Gay and Lesbian Mardi Gras. The strong use of grids helps direct the attention of the attendees to the relevant information while also providing a unique visual experience that is distinct from the festival’s marketing in previous years. The hyper-saturated colors invoke both the flickering of buzzy neon signs lighting up a dark night and the classic aesthetics of video games like TRON and Metroid Prime .