The client for this brief wanted to develop a high-end brand identity for an exclusive resort they had begun work on located along the Grecian coast. They were very specific about wanting to avoid cliches, especially within the luxury hotel space, so this was an exciting opportunity to create something that was as surprising as it was sophisticated. The route I chose to pursue when it came to developing the tone and aesthetic for the brand was to take both my visual and verbal cues from classical Greek mythology. Given that frame of reference, the keywords exclusive, mythic, and radiant were a natural fit with the brand’s values and what it sought to achieve for its desired client. The logo itself, the golden eye and nose,  is a hand-drawn element referencing classic sculptural motifs, while the name of the hotel itself, The Argo, is a reference to the myth of Jason and the Argonauts - seafarers ultimately favored by the gods. The accompanying web flow was a unique challenge in how to present the space beautifully while avoiding overdone hotel advertising patterns. With that in mind, I chose to keep the palette dark rather than going with the typical range of bright white and Mediterranean blue typically used by other resorts in the area. Rendering the website in these darker shades, while distinct, presented its own challenges in terms of layout, readability, and user function. Stripping away extraneous design elements was key in making sense of the flow, and the result is at once regal and easily accessible.